Our Privacy Policy

Last update: October 4, 2023

We at Alora Pharmaceuticals, LLC, along with our subsidiaries and affiliates (collectively, “Alora”), respect your concerns about privacy. Alora operates one or more websites (collectively, the “Alora Websites”), including alorapharma.com, acellapharma.com, avionrx.com, verticalpharma.com.

This Privacy Notice describes the types of information we collect about consumers, how we collect and may use that information, and with whom we share it. It also describes the measures we take to protect your personal information. This Privacy Notice describes Alora’s policies and procedures and is not a contract between you and Alora that creates any rights or obligations.

Information We Obtain

The types of information we may obtain about consumers include:

  • Information that consumers provide to Alora that is necessary to fulfill the purpose of the visitor’s interaction with Alora, such as user names and email addresses for those who sign up for a newsletter or other resources
  • Financial information necessary to complete certain transactions
  • Other personal information you may provide to us to obtain an Alora service or product

In addition, when you visit our websites, we may collect certain information by automated means, such as cookies or web beacons, which may include Internet Protocol addresses, unique device identifiers, browser characteristics, device characteristics, operating systems, language preferences, referring URL’s, information on actions taken, and dates and times of activity.

We may also obtain information about you from our resellers or other third-party partners or acquire information from public sources or from third-party sources, such as our advertising and market research partners.

We do not knowingly collect, maintain, or use personal information from individuals under 18 years of age, and no part of the platform is directed to individuals under the age of 18. As a parent or guardian, if you wish to remove personal data related to your minor, you may alert us at privacy@alorapharma.com.

How We Use the Information We Obtain

Alora collects consumer information only insofar as is necessary or appropriate to fulfill the purpose of the consumer’s interaction with Alora. Alora does not use or disclose personally-identifying information other than as described below.

We may use the information for the following purposes:

  • Send you news, updates, promotions, product information, event announcements, and other marketing communications.
  • Disclose logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left
  • Release non-personally-identifying information in the aggregate
  • Collect statistics about the behavior of visitors to its websites, such as monitoring popular blogs (but note that while Alora may display this information publicly or provide it to others, Alora does not disclose personally-identifying information other than as described herein)
  • Provide potentially personally-identifying information that Alora employees, contractors, and affiliated organizations need to know in order to process it on Alora’s behalf or to provide services available at Alora’s websites. Such information is only provided to those who have agreed not to disclose it to others.

Additionally, Alora uses cookies to help Alora identify and track visitors, their usage of the Alora Websites, and their website access preferences. A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Alora visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Alora Websites.

If you are a registered user of one or more Alora Websites and have supplied your email address, you agree that in addition to any Resources you may have solicited or requested, Alora may further send you an email to provide you with information, to inform you of new products, to solicit your feedback, or to keep you up to date on Alora and its products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users.

Information We Share With Others

Alora does not sell personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Alora will disclose potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, in response to an investigation, under process of law or when Alora believes in good faith that disclosure is reasonably necessary to protect Alora’s rights and interests, third parties, or the public at large.

However, in the event (i) Alora engages in one more asset sales or purchases, (ii) Alora is acquired, (iii) Alora engages in one or more business combinations, mergers or acquisitions, (iv) substantially all of Alora’s assets are acquired, or (v) Alora is subject to an event bankruptcy, certain personally-identifying information such as user information may be deemed an asset of Alora and may subject to assignment, transfer and/or acquisition by a third party.


On our websites, we may use cookies to collect information about your online activities for use in providing you with advertising about products and services that are tailored to your individual interests. Advertisements appearing on any of the Alora websites may be delivered to users by advertising partners, who may set cookies. This Privacy Policy covers the use of cookies by Alora and does not cover the use of cookies by any advertisers.

How We Safeguard Your Personal Information

Alora takes administrative, technical, and physical safeguards to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying information.

Your Options

You have certain choices about how we communicate with you and what information we collect from you. You may choose not to receive marketing email communications from Alora by clicking the “Unsubscribe” link in our advertising emails.

If you have any questions or comments about this Privacy Notice, or if you are a California resident and would like to ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes, or to submit a data access or data deletion request, please contact us at privacy@alorapharma.com.

Policy Changes

Alora may change this Policy from time to time and at any time, without notice, within the sole, independent, absolute and uncontrolled exercise of its discretion. Alora encourages visitors to frequently check this page for any changes to its Privacy Policy.